Tarek Beheiry, a seasoned hospitality professional with more than two decades’ industry experience in Asia, Africa, and Australasia, has been appointed to the helm of INNSiDE by Melia Bangkok Sukhumvit.

He has taken charge of the 208-room INNSiDE by Melia hotel, reaching 34 floors and towering over Bangkok’s trendy On Nut neighbourhood, replete with a sky-high transparent infinity pool, rooftop tapas bar and integrated co-working spaces.

The new role is his first with Spanish company Melia Hotels International, one of the world’s leading hotel groups, that has been expanding in Asia in recent years. He joins the team after working as the regional general manager of Ennismore New Zealand and general manager at SO/ Auckland. Before that, he was the general manager at Mondrian Seoul Itaewon.

In Thailand, he was previously the general manager at W Koh Samui, hotel manager at Sofitel Bangkok Sukhumvit and the resident manager at Pullman Bangkok Hotel G.

After studying a Bachelor’s degree in tourism and hotel management at Helwan University Cairo, he worked in various hotel operation roles with Sofitel in Egypt, Australia and Singapore for a decade before progressing to general manager at Hotel G Singapore in 2017.

“With his extensive experience in lifestyle hotels and resorts, working with people from many different backgrounds and cultures, Tarek is a collaborative, dynamic, creative, intuitive and versatile leader; a great match with the award-winning INNSiDE by Melia Bangkok Sukhumvit,” said Ignacio Martin, Managing Director Asia Pacific at Melia Hotels International.

“As Thailand’s first INNSiDE by Melia hotel, the award-winning INNSiDE by Melia Bangkok Sukhumvit has achieved so much since its July 2023 debut, and has it all,” Beheiry said. “We want to stay on top and to continue to lead by example through a continual focus on our people, our facilities and our unique guest experience.”

INNSiDE by Melia Bangkok Sukhumvit is part of an eclectic collection of 48 urban and beach INNSiDE by Melia hotels across Asia, Europe, and the Americas designed for those with curious minds who have a fluid lifestyle when it comes to work and leisure. INNSiDE by Melia has cemented a reputation as one of the strongest affordable lifestyle brands in Europe with a growing presence globally including in key Southeast Asian cities such as Kuala Lumpur and Yogyakarta in addition to Bangkok.