The islandchief

Sri Lanka recognized as a destination with rising Chinese travellers from Chengdu Sichuan

Maldives

PUBLISHED December 29, 2019

Sri Lanka Tourism Promotion Bureau (SLTPB) promoted Sri Lanka among the Chinese travellers as a destination with a huge potential for attracting tourists with a wide diversity of Scenic locations and cultural heritage, at the China International Travel Mart (CITM) 2019.

The Chinese travel market is one of the top 10 markets for Sri Lanka. China is a market which consists of high spending tourists who are keen to have a travel experience which is worth their expenditure, and Sri Lanka is one such destination which caters to their holiday and travel requirements at all times.

According to reports, during the first year of the new millennium, most of the overseas trips were made by Chinese residents, which was 10.5 million. By 2018, it increased to 149.7 million, an astounding increase of 1,326 per cent. In less than two decades China has grown into the world's most powerful outbound market, leapfrogging the US. According to the United Nations World Tourism Organisation (UNWTO) Chinese tourists overseas spent $ 277.3 billion in 2018, up from around $ 10 billion in the year 2000.

CITE being the most influential EXPO in western part of China attracted 300 exhibitors with more than 5,000 professional visitors. As one of Chinas best destinations for tourism, Chengdu, the famous giant Panda province with more than 35 international Airlines flying, offers great opportunity for Sri Lanka to attract western China Tourists to the destination.

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