South Asian Travel Awards (SATA) announces that "Incredible India," the iconic tourism initiative of the Government of India, has extended its wholehearted support to this year's awards ceremony. This partnership underscores India's unwavering commitment to the growth and prosperity of the tourism industry across the South Asian region, while simultaneously encouraging the elevation of service standards within the dynamic hospitality sector.

SATA, a distinguished platform that acknowledges and celebrates excellence in the travel and hospitality industry across South Asia, has become a hallmark of distinction within the region. This year, "Incredible India" proudly stands by SATA 2023, reiterating the significance of cooperation and mutual advancement within the tourism and hospitality sector.

One of the standout features of this collaboration is the prominent display of the "Incredible India" logo during the SATA 2023 Gala and promotional activities. The iconic logo will prominently feature as a symbol of support from Incredible India, aligning the initiative as a dedicated partner of the event.

The partnership between "Incredible India" and South Asian Travel Awards 2023 is poised to significantly elevate the event's reputation and influence. Together, they aspire to raise the industry's service quality benchmarks and inspire industry stakeholders to achieve greater excellence.

Mr Suraj Khan, Vice President at SATA, expressed his excitement about this partnership, stating, "SATA is honored to have the support of 'Incredible India' for our 2023 awards ceremony. This collaboration not only enhances the event's prestige but also emphasizes our shared dedication to advancing tourism across the South Asian region. We believe it will have a positive impact on the entire industry."

South Asian Travel Awards 2023 promises to be an unforgettable celebration of the travel and hospitality sector's finest accomplishments. With "Incredible India" as a staunch supporting partner, the event is poised to set new industry standards and inspire greater achievements within the realm of tourism.

The South Asian Travel Awards (SATA) is an annual event that recognizes and celebrates the best in the travel and tourism industry in South Asia. The awards ceremony recognizes the achievements of hotels, airlines, destinations, and other organizations that contribute to the growth and success of the travel and tourism industry in the region.

SATA has been endorsed by over 15 International and government agencies for its work to elevate tourism and hospitality in the region.

• Association of Professionals in Tourism (APT),

• Association of Tourism Trade Organizations, India (ATTOI),

• Association of Travel Agents (ATA),

• Colombo Chamber of Commerce (CCC),

• Confederation of Accredited Tour Operators (CATO),

• Federation of Chambers of Commerce & Industry of Sri Lanka (FCCISL),

• Hotel and Restaurant Association of Bhutan (HRAB),

• Kerala Hotel General Manager Club (KHGMC),

• National Boating Association of Maldives (NBAM),

• Maldives Association of Travel Agents and Tour Operators (MATATO),

• Maldives Marketing & PR Corporation (MMPRC),

• Nepal Tourism Board (NTB),

• Sri Lanka Association of Inbound Tour Operators (SLAITO),

• The Hotels Association of Sri Lanka (THASL),

• Bangladesh International Hotel Association (BIHA),

• Hotel Association Nepal (HAN)

• Travel Agents Association of India (TAAI)

In recent years, the SATA has become increasingly competitive, with more and more organizations vying for coveted awards. The ceremony is attended by top industry professionals and travel enthusiasts, making it a major event in the South Asian travel and tourism calendar.

The SATA not only recognizes the achievements of the winners but also serves as a platform to showcase the latest trends and developments in the travel and tourism industry in South Asia. The event includes a series of networking opportunities that provide a valuable opportunity for industry professionals to share ideas and insights.

Overall, the South Asian Travel Awards play a crucial role in promoting the travel and tourism industry in South Asia and recognizing the contributions of the organizations that drive its success.