The Maldives Marketing and Public Relations Corporation (MMPRC), in partnership with 123 travel and tourism establishments and 253 representatives, is currently illuminating the Arabian Travel Market (ATM) 2024 with the captivating allure of the Sunny Side of Life. Held from May 6 to May 9, 2024, at the Dubai World Trade Center in the United Arab Emirates, this event marks a significant milestone for the Maldives' presence in the Middle Eastern travel sphere.

For nearly three decades, the Arabian Travel Market has stood as a cornerstone event in the Middle East, uniting professionals from across the globe to explore new business opportunities and forge invaluable connections. Under the theme "Transforming Travel Through Entrepreneurship," ATM 2024 serves as a catalyst for innovation, revenue growth, and long-term sustainability within the global travel and tourism community.

At ATM 2024, visitors are greeted with a spectacular 517.5 sqm double-decker stand, adorned with a unique structure depicting the ever-changing hues of the Maldives' tropical atmosphere. This immersive experience offers attendees the opportunity to engage in productive meetings, participate in insightful media interviews, and explore the Maldives' rich heritage through cultural performances and captivating 360-degree videos.

In addition to the exhibition, MMPRC has organized a series of events to further amplify the Maldives' presence at ATM 2024. From press conferences such as the “Maldives Media Meet” to raffle draws offering visitors the chance to win a free holiday to the Maldives, these initiatives aim to captivate and entice attendees with the allure of the Maldivian experience.

Furthermore, the Maldives has been nominated for four prestigious categories at the World Travel Awards, affirming its status as a leading destination in the Indian Ocean. To sustain and strengthen its position in the Middle Eastern market, MMPRC employs a comprehensive marketing strategy throughout the year, encompassing collaborative campaigns, media familiarization trips, targeted marketing initiatives, and strategic partnerships with key airlines.