Cinnamon Hotels & Resorts has been nominated in the
International Travel and Tourism Awards 2019 (ITTA) under the best Digital
Campaign in Tourism category for its innovative Travel Blogger Conference Asia
(TBC Asia) a pioneering digital strategy implemented to enhance Cinnamons
digital footprint across the global travel market.
The much-anticipated awards ceremony has been confirmed to
take place at the Magazine London on November 5, 2019. The attendees are consisted
of an elite group of guests including top professionals and companies in the
travel industry in addition to media personalities.
TBC Asia has observed 60 travel bloggers from across the globe
sharing real-time destination and brand-based content on multiple social networks
and digital channels. Cinnamon reached a cumulative total of over 5.5 million
followers across Facebook, Twitter, Instagram, YouTube and an array of personal
travel blogs, resulting in over 20 million unique digital impressions.
A panel comprising of
The listing itself comes at a time when the travel industry at large is trying to revive after the trying circumstances of the past few months. Being shortlisted for such a prominent award will shine a spotlight on the nation and its high value travel offering and news of the shortlisted candidates are being dispatched on top media channels via WTM media partners.
The recognition and exposure the Cinnamon brand is set to not only raise the profile
of the brand but also support the creation of positive conversations about Sri
Lanka, but will also hopefully result in renewed interest in the island and an
increase in arrival and occupancy rates at a national level.
Run in collaboration with WTM London, the International
Travel & Tourism Award takes place annually to celebrate the success of the
industry. This prestigious awards show honours leading brands and organizations
across 15 categories, and attracts over 500 leading figures and thousands of
participants each from across the sector.
The Cinnamon Hotels & Resorts chain comprises of 14
distinct hotels and resorts located in key areas across Sri Lanka and the
Maldives. The brand embodies a passion for inspired living and promises
holistic and enhanced experiences that are tailor-made to suit the specific
interests of travellers. The Cinnamon brand focuses on delivering memorable
holidays and getaways that deliver exceptional standards of service whilst
showcasing the warmth and vibrancy of contemporary Sri Lankan hospitality.
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