Accor and AEG extend their Global Partnerships with Global Assets Deal


Maldives
PUBLISHED December 24, 2019

Accor, a world-leading hospitality group and AEG, the worlds leading sports and live entertainment company, has announced that their partnership has extended to a global deal and will incorporate a number of AEG and AEG-affiliated venues, festivals and events.
 
Accor will benefit from access to a global set of AEG assets including; venue partnerships with Qudos Bank Arena Sydney and Barclaycard Arena Hamburg; ticketing rights with AEG Presents UK and AEG Presents Asia and a festival partnership with American Express Presents BST Hyde Park that will showcase artists such as Taylor Swift, Pearl Jam, Little Mix, Pixies and more to be announced.
 
The new partnership was brokered by AEG Europe Global Partnerships - AEGs in-house division responsible for worldwide sales and activation of naming rights and strategic brand partnerships. It follows a 10 year naming rights deal with AccorHotels Arena in Paris agreed in 2015.
 
These once-in-a-lifetime concerts and epic sporting events will be part of ALL, Accor Live Limitless, a daily lifestyle companion that integrates rewards, services and experiences throughout Accor bringing value to everyday life whether guests and members live, work or play. This partnership puts Accor customers at the forefront of these benefits, with access to premium tickets, money cant buy experiences and the option to redeem loyalty points against key experiences.  ALL is elevating Accors relationship with clients, members & partners from transactional to emotional and inventing a completely new aspirational way to live limitless.
 
Accor is a world-leading augmented hospitality group offering unique experiences in more than 5000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivalled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.

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