MMPRC Participates in TTM 2022 Events to Connect with Key Local and International Tourism Stakeholders

PUBLISHED August 25, 2022 | updated August 25, 2022 00:32

Maldives Marketing and Public Relations Corporation is participating in Travel Trade Maldives 2022 events to connect with local and international tourism stakeholders.  

TTM is an international travel trade show held in the Maldives, comprising hybrid activities and different events including TTM Connect, TTM Travel Summit, Awards and Gala Night. Every year, TTM sees over 3,000 pre-scheduled meetings held among over 500 travel trade professionals with over $1 billion worth of contracts discussed. This year, TTM Connect is being held at Meerumaa Conference Facility from August 23 to 25 while the TTM Summit will be held on the morning of August 25 at Crossroads Maldives. Following this, the TTM Awards and the Gala Night event are held at the same venue that evening.  

The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, is scheduled to address the TTM Summit on the topic of “Evolution of Destination Marketing” and will take part in a special panel discussion as an expert speaker. MMPRC is the destination partner of TTM 2022. Other partners include Ooredoo Maldives, IDEAS, Crossroads Maldives, Jalboot, Al Shaali Marine, HRS, Lotus Bike Shop, Red Creative, Medtech and Maldives Airports Company Limited (MACL).

President Ibrahim Mohamed Solih and his administration attach special significance to the development of tourism in the country. One of the greatest proofs of this is the tripling of the budget allocated to promote the Maldives as a tourist destination. President Solih and the governing agencies of this government were especially attentive to the safety and security of tourism workers and stakeholders in the industry. A shining testament to this is that in 2019, the Maldives welcomed 1.7 million tourists. Thanks to the firm and thoughtful decisions of the President and the incumbent government, the Maldives was able to successfully address the effects of the pandemic over the past two years. The reopening of the border in 2020 after only three months of closure, the swift vaccination of all industry stakeholders, and the development and implementation of sturdy safe measures all resulted in the Maldives being able to overcome the challenges posed by the COVID-19 pandemic.  

MMPRC is participating in TTM Connect to meet and discuss possible partnerships and identify ways to promote the Maldives further globally with local and international travel trade partners. Through this event MMPRC will work to promote and market the Maldives as a tourism destination, its products and unique experiences awaiting tourists in the destination. Over 150 exhibitors including hoteliers, airlines and key stakeholders are taking part in this event while over 200 top operators from top 30 markets to the Maldives will be in attendance at the connect event.  


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