MMPRC to Conduct Outdoor Promotional Campaign in Key German Locations

PUBLISHED August 02, 2022 | updated August 02, 2022 03:23

Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) is collaborating with Dotcom Arabia to promote the Maldives in Germany. The campaign will be held in August 2022. Its aim is to boost the brand visibility of the Maldives in the German market, increase destination awareness, and ultimately increase the arrival figure from the German market. During the campaign, alluring pictures of the Maldives will be displayed at Potsdamer Platz-Quartier and Berlin Airport.  

Potsdamer Platz-Quartier is a busy hub and the advertisements are estimated to reach an impressive 5.5 million people. The advertisements at Berlin Airport will reach 1.2 million potential travelers. The attractive advertisements will help inspire people to travel to the Maldives for their next vacation. With over 5 years of experience, Dotcom Arabia is a leading outdoor advertising agency in the region. The company has represented the world's leading companies such as BBC, Financial Times, The Guardian, Vogue etc. They have also conducted tourism campaigns with clients such as Saudi Tourism, Etihad Airways and several other high-profile clients.  

As of 20th July 2022, Maldives has welcomed 73,118 arrivals from Germany. A grand total of 900, 808 travellers have arrived in the Maldives so far in 2022. MMPRC has taken part in major fairs across the German market such as IMEX 2022, IMM Germany, and ITB Digital Business Day. We have also conducted marketing campaigns with TUI Austria, TUI Germany, Condor, and FTI so far this year. Media and influencer familiarisation trips, social media campaigns, destination e-learning campaigns, and a Maldives roadshow in Germany are in the pipeline for the rest of this year.  


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