Farmers Blend Coffee is a 100% natural product without added flavors and other chemicals. The company offers a coffee experience where coffee lovers around the world can try the unique taste of Vietnamese Coffee Beans of high quality. The founder of the company, a German, Dietmar Vogelmann used to work as a hotel manager before he decided to settle down in Vietnam and open a coffee company. Here he tells about how he came to the coffee business and how his previous experience helps him to be successful in the new niche.

When 2 years ago he started his company in Mui Ne, a resort area in the South of Vietnam his main aim was to represent the people of Vietnam a high quality product made in their own country. Now his new occupation has grown to a successful business which is able to provide coffee products for the hospitality sector in Vietnam and abroad.

Dietmar has been living in Vietnam long enough to thoroughly understand Vietnamese people and their culture. But it took time before his coffee matched the taste of his customers and his own. It is common among the coffee producers in Vietnam to add soybean and corn flour to make the coffee taste better, but Dietmar was not really pleased with it. He insisted that he wanted to sell completely natural coffee and to satisfy his clients he had to change a little his method of roasting.

There is also much in the name of the brand «Farmers Coffee Blend»: for the production he uses the coffee beans which he buys in the highlands of Vietnam directly from the local farmers. «We buy coffee directly from farmers here. This helps to promote their living standard and at the same time I am sure I get high quality product,» the German says. But the good relationship and mutual understanding were not reached at once. Finding high quality beans was a difficulty at first: «Most farmers are small farmers, so they want to maximize their income at selling time. Most of them harvest their coffee beans once picking the ripe, unripe and everything else in between…».

Dietmar started working with the local farmers to put more care in picking and growing the plants. With quality, he could offer them higher prices. «Now instead of picking all the beans at once, they pick only the ripe ones. Although it is more work for the farmers, they also make more money,» he says. The language also was a barrier that the young businessman met when making price bargains with the farmers who were unable to communicate in English. Sometimes, he had to call his wife, a Vietnamese, to ask her to negotiate with the seller over the price. "I told them I wanted to buy fresh coffee beans to roast and grind, and I had a factory and a family in Mui Ne," Dietmar said explaining how he spoke to the farmers during his first transactions.

Prior to his coffee business, Dietmar worked as hotel and restaurant manager in Thailand, the UK, Maldives and the Caribbean as well as on a Mekong River Cruiser. He planned to stay in Vietnam for three years and return to Germany to continue his professional career. But instead he decided to settle down in Mui Ne. He soon got married and started a new business. "I worked on a river cruiser and had to stay away from my family," Vogelmann said pointing out the reason why he quit his previous job though he could earn a lot from it. But nothing is in vain. The experience in hospitality has made a good contribution to the new coffee-business. «The previous job has helped me a lot to understand and to give the clients exactly what they want,» Dietmar admits.

And now the company can offer not only coffee. The latest newcomer is a 100% environmental friendly, easy to use and disposable coffee sachet for the everyday convenience without the need of expensive equipment in the hotel room. Here is what the owner himself thinks about the  new item: «Coffee culture has changed a lot in the past 25 years. Now more than ever, people are inquiring more and more about their favorite brew, including where it was grown and the processing method it went through. The quality of coffee has gone up substantially, because its what the consumer demands,» he admits. «The newest addition to our portfolio is the perfect solution for hotels and resorts struggling to offer great in-room coffee to their guests," he announces.

After researching, testing and more testing Farmers Blend Coffee developed the "Single Serve Pour-Over Coffee Sachets" which work similar to an everyday teabag. The materials used are bio-degradable. The mission of Farmers Blend Coffee was to develop a product which first, is environmental friendly and which can keep up to the demands of coffee lovers in this fast moving industry as well as being affordable for hotels, but still offering the best quality product possible. The single serve coffee sachets can be customized for hotels & resorts or retailers and directly imported from Vietnam. Farmers Blend Coffee products are FDA certified and approved. "Hotels can order directly with our company in Vietnam, we customize the packaging according to our clients needs and are fully certified to be able to import our unique product to the USA and other countries", Mr. Vogelmann ensures.

Started only 2 years ago Farmers Blend Coffee company now delivers home-roasted high quality Vietnamese coffee to all over the world. «The USA, England, Australia, Russia, Japan are already in the our list of countries for export and we are open for new contacts and good deals,» Dietmar says. «Our  strive to perfection starts with choosing the best fresh beans from local farmers in the highlands of Vietnam, passes our German roasting experience and ends with the uniquely designed packaging before it reaches our customers. With every cup of Farmers Blend Coffee you taste the difference and also you support a fair-traded product for a sustainable and better environment, raising the living standard of minorities in Vietnam. Farmers Blend Coffee is more than just another Vietnamese Coffee Company - our goal is to become pioneers in Vietnamese Coffee specialties which we serve our customers around the globe,» he concludes.