Lily Hotels has announced the appointment of Thilak Bandaranayake as Cluster E-Commerce & Distribution Manager.

With over a decade of experience in hospitality e-commerce, digital marketing, and revenue management across Sri Lanka and the Maldives, Thilak brings a proven track record in driving online visibility, optimising OTA performance, and delivering strategic growth.

His expertise spans SEM/PPC campaigns, channel distribution, revenue optimisation, and data-driven marketing—all focussed on maximising digital revenue streams. Thilak will further ensure digital marketing campaigns are executed efficiently to maximise revenue from FITs and brand website and OTAs.

Reflecting on his career in hospitality, he shared: “The biggest takeaway for me is that this industry is built on adaptability, relationships, and delivering consistent value to guests. No matter how the technology evolves, the core of hospitality remains human connection.”

On joining Lily Hotels, Thilak expressed: “The Maldives is a dream destination for travellers worldwide, and Lily Hotels is uniquely positioned to deliver unmatched experiences. Being part of that journey is both inspiring and rewarding.” Looking ahead, Thilak sees the Maldives tourism industry becoming even more digitally competitive, with AI-driven personalisation, sustainability-focused travel, and niche luxury experiences shaping the future.

As a message to guests and partners, Thilak concluded: “We are committed to creating memorable experiences and building long-term relationships. I look forward to working closely with our valued partners and welcoming guests to experience the best of Lily Hotels.”

In his new role, Thilak will focus on expanding Lily Hotels’ digital footprint through targeted campaigns, advanced analytics, and market-specific strategies, while introducing new technology-driven solutions to enhance guest engagement. He emphasised the importance of differentiation in a competitive market by developing personalised offers, localised experiences, and reinforcing Lily Hotels’ brand positioning.

With his appointment, Lily Hotels is set to strengthen its digital strategy, leveraging advanced analytics, targeted campaigns, and technology-driven guest engagement to ensure continued success in a competitive market.