The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has embarked on a journey through Eastern Europe with a dynamic roadshow spanning three vibrant cities; Warsaw, Prague, and Budapest. The Maldives Roadshow series in Eastern Europe is geared towards strengthening trade relationships, sharing the latest destination information, and establishing a prominent presence in this key region. Held on November 13 - 17, 2023, this event will be joined by 21 industry partners from the Maldives. This is the first time that we have conducted such a roadshow series in this region, as Eastern Europe became significant as a market following the pandemic. This event will enable us to create a stronger presence in the market by connecting directly with the travel trade.

Throughout this event, MMPRC aims to create meaningful interactions and partnerships while showcasing the unique offerings of the Maldives for Eastern European tourists, through valuable travel trade meetings. They disburse a wide array of promotional materials showcasing individual products and experiences such as liveaboards, diving, luxury resorts, guesthouses, and family holidays. Furthermore, the roadshow immerses attendees in the Maldivian culture with a Local Snacks and Culture Display to provide a genuine taste of the exquisite destination and leave a lasting impression on the guests.

Attendees have the chance to participate in a Holiday Raffle Giveaway, with the exciting opportunity to win free holiday packages. These include vacations sponsored by the Holiday Inn Kandooma Resort Maldives in all three cities, as well as from Lily Beach Resort & Spa in Prague, and the Seaside Finolhu Baa Atoll Maldives in Warsaw and Prague. The Le Meridien Maldives Resort & Spa is also part of this enticing giveaway across all three cities.

MMPRC conducts various B2B activities in this region to strengthen the trade relations, focusing on individual products and experiences, ranging from liveaboards and diving to luxury resorts and family holidays. This includes a successful completion of two editions of Access Luxury Travel Show (ALTS) in Prague and Warsaw and three airports in Budapest, engaging with key markets and strengthening ties with the travel trade. This also reflects the Maldives' commitment to expanding our destination presence and maintaining our status as a top-of-mind destination in the Eastern European market. They have also carried out webinar series for Czech Republic, Slovakia, Hungary, and Poland from September 18 - 19, 2023 with over 50 agents in attendance.

The Maldives has witnessed significant growth in tourist arrivals from this region, even surpassing pre-pandemic figures. As of September 2023, arrivals for the year from the Eastern Europe region stand at 70,392. This surge in post-pandemic tourism suggests the Maldives is poised for a robust rebound and signals the potential to surpass the impressive arrival figures from the previous year.