Waldorf Astoria Hotels and Conrad Hotels & Resorts Partner with Frette for Enhanced In-Room Experiences

PUBLISHED September 08, 2021 | updated September 08, 2021 01:01

Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, two of Hilton ’s luxury brands, has announced a partnership with Frette, supplier of the finest linens and decorative accessories, to debut a new luxurious top-of bed linen program across both brand portfolios. 

“The launch of this new partnership is an exciting moment for our luxury brand portfolio and represents our commitment to offering guests exclusive and exceptional experiences and amenities,” said Dino Michael, senior vice president and global category head, Hilton luxury brands. “The Frette brand aligns perfectly with our Hilton luxury brands and allows us an opportunity to give guests more of what they are looking for across our Waldorf Astoria and Conrad properties, to create authentic moments and keep guests inspired.”  

With this new partnership with Frette, Waldorf Astoria will feature top-of bed 100% cotton sateen 400 thread count linens in crisp white with a sleek line of piping as well as Waldorf Astoria’s logo meticulously woven on the front pillowcases, while Conrad will feature top-of bed 100% cotton sateen 300 thread count linens in crisp white with a single line of sleek white piping.  

Waldorf Astoria Hotels & Resorts is Hilton’s luxury brand of iconic hotels committed to personal service and culinary excellence in landmark locations around the world. Each property delivers unforgettable experiences and guests can expect True Waldorf Service from the moment they book their stay to the moment they check out, and this Frette partnership further delivers that. Conrad Hotels & Resorts creates a seamless connection between contemporary design, leading innovation, and curated art to inspire the entrepreneurial spirit of the globally connected traveler.  


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