AirAsia Group, a leading travel and lifestyle company within
Asia Pacific and Universal Music Group (UMG), the world leader in music-based
entertainment, today announced the launch of RedRecords, an innovative new
label partnership focused on signing, developing and breaking new Asian artists
and elevating A-pop globally to new audiences throughout the region and
around the world.
The two companies announced the groundbreaking partnership
at a press conference, held in Kuala Lumpur today. RedRecords will focus on
discovering and developing talent from Southeast Asia and throughout the wider
continent and form a clear and unique sound that reflects the diverse and rich
musical culture of the continent.
RedRecords will be based in Kuala Lumpur and Los Angeles and
will combine UMGs industry leading track record in artist development with
AirAsias regional and global marketing strength to expand A-Pops reach beyond
national borders and languages to reach audiences around the world. In addition
to artist development and A&R, the label will provide distribution and
marketing, as well as management and agency services. The label will be lead by
Hassan Choudhury, Head of Music for AirAsia Group, who will take on the role of
CEO of RedRecords.
Speaking on the announcement, Tony Fernandes, CEO of
AirAsia Group said, "This announcement is incredibly important to me. It
appears life has come full circle for both myself and my AirAsia brothers,
Kamarudin and Nadda, whom I met through our early days in music. We have already
revolutionised air travel enabling everyone to fly and as we celebrate 18 years
of operation for AirAsia - we are focused on transforming the airline into a
global digital travel and lifestyle leader. Now we are also heading back to our
musical roots to revolutionise the future of Asian pop culture and give it the
world wide stage it deserves in conjunction with Universal Music to launch
RedRecords."
Earlier this year, UMG announced a strategic expansion of
operations within the region with the launch of a new regional headquarters in
Singapore. UMG is committed to growing the entire music ecosystem throughout
Southeast Asia, extending its focus and commitment to local language and
domestic repertoire in order to provide music fans with the best music
experience throughout the region.
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