Valentina Sobeshchuk has been appointed as the new Director of Sales & Marketing at Fairmont Maldives, Sirru Fen Fushi. With extensive experience in luxury hospitality and a deep understanding of the luxury market and UHNW clientele, Valentina will be based in Dubai and oversee global sales and marketing efforts. Her responsibilities include building relationships with luxury tour operators, implementing a strategic sales plan, guiding the Sales and Marketing Team, and identifying new business opportunities.

Valentina brings over 12 years of sales and marketing experience from prestigious hotels and brands, including her most recent position as Director of Sales and Marketing at W Dubai – The Palm. She has previously held management roles at Rixos Hotels UAE and Mövenpick, gaining a wealth of global hospitality experience. Valentina is currently pursuing an MBA in Finance at Middlesex University Dubai, further expanding her skill set.

Notably, Valentina achieved the Salesperson of the Year award at the Hotelier Middle East Awards in 2020. Her successful campaign for the re-opening of Rixos Bab Al Bahr resulted in a sold-out property one week prior to opening, leading to a significant increase in revenue and sales. Valentina aims to replicate this level of success at Fairmont Maldives, Sirru Fen Fushi.

Valentina expresses her excitement in joining the talented team at Fairmont Maldives and looks forward to leading the sales and marketing efforts during an exciting festive period. The appointment comes at a favorable time for the resort, as the Maldives tourism ministry reports a 31% increase in tourist arrivals in 2023 compared to the previous year. In addition, Fairmont Maldives offers unique experiences such as the Beach Tented Villas and workshops at the Sustainability Lab, along with various amenities including private pools, restaurants, a Kids Club, and a spa.