New Pacific Airlines (NPA) and beOnd, the world’s first premium leisure airline, today announced the launch of beOnd America. This new strategic collaboration will bring beOnd’s acclaimed all-business class travel experience to U.S. travelers through New Pacific’s U.S. operations.

“Our mission has always been to make premium leisure travel feel effortless, thoughtful, and emotionally rewarding,” said Tero Taskila, CEO of beOnd. “New Pacific as a partner brings operational depth in the United States and strengthens our multi-jurisdictional structure. Together, we can introduce more travellers to a premium leisure experience that focuses on comfort, calm and care from the moment the journey begins.”

“New Pacific was founded to connect people and places that matter,” said Tom Hsieh, CEO of New Pacific Airlines. “This partnership allows us to elevate that mission by delivering something truly distinctive for American travelers — a boutique, luxury airline experience that blends comfort, design, and service excellence in a way not seen in U.S. skies.”

The partnership combines beOnd’s global luxury brand with New Pacific’s FAA-certified operational expertise in specialized sports and government charter operations, as well as U.S. infrastructure. beOnd America will serve as a bridge between the two companies, expanding access to exclusive destinations and redefining how premium leisure travel is delivered from the United States.

Under this framework, New Pacific will operate flights marketed under the beOnd brand, with the two airlines collaborating on customer experience, scheduling, and network development. The initiative aims to position the U.S. as a key pillar in beOnd’s multi-AOC network, which includes licensed operations in the Maldives.

Pursuant to the agreement, NPA will operate eight (8) aircraft with the beOnd brand and product. The route structure and timelines remain subject to regulatory approvals, both partners confirmed that beOnd America will operate in full compliance with U.S. Department of Transportation and Federal Aviation Administration rules, ensuring a safe and transparent path to market introduction.

beOnd America builds on beOnd’s multi–jurisdictional strategy, enabling the airline to expand into new markets while maintaining a consistent premium product and service standard.

The collaboration between beOnd and New Pacific Airlines was advised and greatly assisted by Dr. David Wise of JetWise, Inc, whose expertise helped shape the framework for this partnership.