MMPRC Markets the Maldives at ATM 2022 – Reconnecting with Middle Eastern Travel Trade

PUBLISHED May 10, 2022 | updated May 10, 2022 02:20

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is marketing the Maldives as a destination at Arabian Travel Market (ATM) 2022, as part of the effort to reconnect with travel trade from the Middle East. ATM 2022 is held from 09 -12 May 2022, at the Dubai International Convention and Exhibition Center - Dubai World Trade Center.  

Arabian Travel Market is the leading global event for the inbound and outbound travel industry in the Middle East. For the last twenty-eight years, their annual event has connected products and destinations from around the world with buyers and travel trade visitors. It aims to support the travel industry and facilitate important business connections. MMPRC will represent the destination at the event, the largest such activity held so far this year, with the largest stand and delegation of representatives. The Maldivian delegation at ATM 2022 includes 62 companies.  

Speaking about the event, the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Thoyyib Mohamed noted the potential of ATM, stating that this provides a great opportunity for the Maldives to further market the Maldivian brand in the Middle East market.

“ATM 2022 and ILTM are major events for the Middle East market, which brings together buyers and sellers of luxury tourism services and products for four days of networking. The Middle East consists of some of our major source markets, who seek the niche and luxury travel experiences that the Maldives has in abundance. It gives us great pleasure to be part of this event and to inform the travel trade and travelers from this market about what makes the Maldives the World’s Leading Destination!” CEO & MD Thoyyib Mohamed said.  

During the event, meetings and networking sessions will be held, and an MOU will also be signed between MMPRC and Qatar Airways. A separate destination press event will also be held as part of its ongoing Golden Jubilee of Tourism celebration on the sidelines of the ATM event.

Participation in large-scale events such as ATM 2022 provides the Maldives with the opportunity to relay the latest destination information, and travel guidelines to the Middle East market, while also providing the opportunity to market the destination as a safe haven, and serving varying tourism segments such as luxury, honeymoon, romantic, family, adventure as well as MICE clientele. Through the event, MMPRC will also promote the tourism products, including resorts, guesthouses, hotels, liveaboards and unique experiences awaiting tourists from the Middle East in the Maldives.


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