This National Day, Ooredoo Maldives launches "Eku"
– its new campaign that promotes a message of togetherness and harmony with a
special "lhen" (poem).
Eku (Together)
Ekakaai
eku, anekaku (One,
with another)
Badhahi
kamaai eku, aailaa
(Together with family)
Aailaa
aai eku, hiyhamajehun (With family, comes contentment)
Ehbaivanthakamaai
eku zuvaanun, (Unity,
with youth)
Zuvaanunnaai
eku, ummeedhu (With
youth, comes hope)
Ilmaai eku
hunaru
(Knowledge, with skills)
Hunaraai
eku, hihvaru (With
skills, comes courage)
Dheyseennaai
eku bidheyseen
(Locals with expatriates)
Gadharaai,
ikhthiraamaai eku (With
honour, and respect)
E
avashaai eku mi avah
(Neighbourhoods with neighbourhoods)
Eku ekee,
gulhigen (Together,
united)
Ekuverikamaa,
alhaalumaa, adhi oagaatherikamaai eku (In friendship, caring and compassion)
Ekani
nuvees
(Alone, we cannot)
Eku nuve
nuvees
(Unless united, we cannot)
Eku ekee
emmen, emmenaai eku Ooredoo (Everyone together, Ooredoo with everyone)
A sequel to Ooredoos popular Varah Thafaathu campaign
that celebrated the differences which makes our communities so great, Eku campaign
talks about embracing our differences and uniting as one community. The
campaign also highlights Ooredoos continued commitment towards enriching the
lives of its customers and providing innovative solutions that help customers
achieve their various goals.
The company today unveiled the Eku campaign at
a special keynote event held at Maldives National University, with the Ooredoo
brand team briefing the universitys marketing students on campaign strategy development
and execution. Click here
to view the official campaign video.
Speaking at the launch event, the Director of Sales
& Brand at Ooredoo Maldives, Hussain Niyaz said: "On behalf of the
Ooredoo Maldives family, I extend warm greetings on the occasion of the
National Day to our beloved brothers and sisters across the country. We are
delighted to unveil our Eku campaign today, and reaffirm our brand
promise of enriching peoples lives and enabling communities to grow closer
together through our first-class technologies and innovations."
Stay tuned for more
surprises in store for Ooredoo customers, as part of the Eku campaign. For more
information about Ooredoos vast variety of digital products and services that
connect its customers to new and exciting opportunities for development, visit www.ooredoo.mv
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