Maldives participates in Thai Silk Fashion Week and Grand Extravaganza in Thailand

PUBLISHED November 27, 2019

The Maldives has participated in the Thai Silk Fashion Week from 18th to 21st November 2019, and at the Grand Fashion Extravaganza held on 23rd November 2019, in order to promote the Maldives as a Tourist Destination and strengthen bilateral relations between the Maldives and Thailand.

The country's participation was organized by the Embassy of the Republic of Maldives in Thailand with the immense support of the Ambassador of the Republic of Maldives to the Kingdom of Thailand Mr. Mohamed Jinah and Deputy Ambassador of the Republic of Maldives to the Kingdom of Thailand Ms. Huda Shareef.

"This is a great initiative, and for the first time Maldives made a mark in integrating Maldivian culture and fashion at the 9th Celebration of Silk: Thai Silk Road to the World 2019." read a statement issued by the official tourism promotion body in the Maldives; Maldives Marketing and Public Relations Corporation (MMPRC). "MMPRCs strategy to market the Maldives as a tourist destination worldwide in 2020 will include reaching to potential niche segments."

Popular local fashion designers Ms. Moonisa 'Mooni' Luthufee and Ms. Asiyath Shimla showcased their designs during the fashion week inspired by traditional Maldivian dresses. The dresses displayed during the fashion week by Maldivian fashion designers were tailored using Thai Silk. 

"This was a great opportunity to promote the culture and tourism of the Maldives on an international platform." said MMPRC.

Thirty one ambassadors from 71 countries showcased their designs at the Grand Fashion Extravaganza and the Maldivian designs were presented by Deputy Ambassador of the Republic of Maldives to the Kingdom of Thailand, Ms. Huda Shareef.

During the event, the serene beauty of the Maldives was shown through destination videos on the main screen. Promotional materials such as informative pamphlets were distributed during the event. The event was covered by international and local media in Thailand.

The project celebrating Thai silk called "Celebration of Silk Thai Silk Road to the World" is organized in honor of Her Majesty Queen Sirikit, the Queen Mother. This is the 9th annual celebration of Silk.

The different countries displayed their beautiful cultural dresses during the fashion show and it even saw the participation of famous designers including world-renowned Jimmy Choo. 

Since 2010, the Thai Tourist Assistance Foundation, in collaboration with members of the foreign diplomatic corporations in Bangkok, has organized the Celebration of Silk project to exhibit traditional and modern Thai silk and design.

Thailand is one of the top markets among the South East Asian countries with promising growth of tourist arrivals with over 25,334 arrivals by the end of October 2019. Thailand is one of the highest performing markets to the Maldives in the South East Asian region accounting for 14% of total market share by the end of October 2019.


Please login to Comment