JA Resorts & Hotels has announced the appointment of hospitality veteran and experienced commercial leader, Robert El Khoury, to the position of Vice President of Sales and Marketing. He will be responsible for overseeing the commercial function of JA Resorts & Hotels 10-property portfolio across the UAE, Seychelles, and Maldives.
Echoing the values and motivation of JA Resorts & Hotels, which celebrates its 40th year in operation this year, El Khoury brings 21 years of Mena experience to the group from multiple hospitality names.
A Lebanese national, El Khoury began his career with Dusit Thani in 2000, before spending nine years with InterContinental Hotels Group in a variety of sales and marketing leadership roles in the UAE, Egypt, and Thailand. He then spent six years with Jumeirah as a Director of Sales & Marketing in Dubai, before being headhunted by Marriott International to roles in Ritz Carlton, Westin, Le Meridien cluster and W The Palm Dubai. El Khoury also completed an MBA in Hospitality Management from the Emirates Academy in 2014.
His commercial acumen combined with penetrating market insights, trilingual ability, and considerable hospitality experience, will contribute to El Khoury’s success as he takes on responsibility for driving the commercial engine of JA Resorts & Hotels, overseeing the disciplines of sales, revenue, marketing, and distribution, said the statement.
El Khoury will also focus on driving global expansion, maintaining a brand promise of unique experiences and unforgettable memories, and attracting and developing talent to deliver market-leading performance.
JA Resorts & Hotels is a legacy UAE brand, born in 1981 and holding a longstanding reputation for excellence in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio features 10 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.
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