Kohinoor Rice is the name of trust, quality and has a rich history starting from 1960. A decade of hard work and commitment led to Kohinoor Rice finally being established in 1970. The brands 53 years in the business are itself a testament to the business credence. The brand prides itself in providing only the finest quality rice and comfortable business experience.

Carefully handpicked the rice originates directly from the farmers market and from here on the whole journey of rice from rice paddy to white rice is done under the complete supervision of professionals and using state of the art technology. More than fifty years of experience combined with advanced technology has enabled the brand to deliver the quality of rice that is so sought after by purchasers for its the minute manufacturing and processing details. A multitude of customers will bear witness to the brands rice proficiency.

Kohinoor Rice has made a name for itself throughout the world by specializing in premium quality Basmati rice. Basmati rice is the oldest cultivated crop and the crown jewel of rice around the world. Its exotic aroma, delicious taste and excellent nutrition value makes it the ultimate choice of rice lovers across the world.

50 years ago when the brand entered into the very young rice industry of Pakistan there were not many rice mills in Pakistan. Over the years they have witnessed and experienced the rice industry grow. This motivated and renewed their passion to make the finest quality Basmati rice and to be the best of the best. Now, after five decades it can finally take pride in saying that its products have touched innumerable lives and hearts. Rice is part of the heritage of many countries and the brand tries to preserve that heritage everyday by making the most exotic Basmati rice.

The rice undergo numerous quality checks prior to packing. Samples are randomly drawn during the process of manufacturing with the grain length, grain width, edges, color and moisture content all being verified. Furthermore, at Kohinoor Rice random samples are also drawn and put to the ultimate test: cooking, leaving no doubts about the quality of rice for the manufacturers. The packing is then done as per client requirements or according to the brand packaging.

PADDING SELECTION

If low quality grain is used then no experience or machinery can turn that into high quality output. Therefore, after thorough examination only the finest paddy is selected. Absolutely no compromise is made in paddy selection process.

PADDY CLEANING

As paddy arrives at Kohinoor Rice, all impurities such as dirt, stones, etc are removed. If there are immature grains found then they are also discarded.

DRYING

Modern technology is used for efficient drying process of rice paddy. All moisture from the paddy is dried using state of the art dryers.

MILLING

In the milling section of the process, the husk of the dried paddy rice is then removed. The whole grain obtained in the process is of brown color and it is the first time when the paddy turns into rice. The rice obtained is of brown texture due to bran layers in it.

PRE-CLEANING

Once again a quality check is done on the rice to make sure that the rice that is going through this process is clean of any sort of impurity (stones, threads etc).

POLISHING

To give the rice fine and silky texture, the rice is passed through polisher. For this process two polishers are used according to the requirement.

GRADING

Length grading and Thickness grading is then performed to check the thickness and length of the grain. Uniformity in size is achieved by separating broken and shriveled grains.

COLOUR SORTING

To ensure the high quality of the product, the discolored and damage grains are separated using state of the art high tech color sorting units, concluding the painstaking process of producing the finest quality of rice.

The word basmati, means the Queen of Smell. It is unlike any other ordinary rice and is a unique species of rice that originate from the Punjab region in Pakistan and India, mostly because high levels of nutritional found in the ground. The water from the snow-fed mountains of Himalayas also has a huge part to play in making the land cultivable for basmati rice. Basmati rice also requires specific weather conditions to flourish. The Basmati rice plant is much taller compared to other rice hence more prone to wind damage. All this demands constant care and vigilance by the farmer to bring the delicate little plant to life. This care is further carried by the miller to bring the premium quality Basmati rice.

Unlike other types of rice, pure basmati rice grains only expand lengthwise resulting in the long slender grains. It can expand in length more than twice then its dry length which is unusual for ordinary rice.

At Kohinoor Rice, special care is taken in bringing only the best Basmati rice grains to the markets. Cooking will be turned into a magical experience with the Kohinoor Basmati Rice.

As far as taste is concerned basmati rice has its very own distinctive, unique sweet taste. The texture of basmati rice grains allows it to absorb all kind flavors that are added in, making it the best companion to a countless number of recipes.

Kohinoor Basmati rice is indeed like no other rice in the world.