LTI – Luxury Travel Intelligence has taken the past 12 months to apply a rigorously defined algorithm that measures the performance and values of luxury hotel brands. Six Senses has taken the top spot for the third consecutive year for its ability to deliver, “passion, commitment, ethos and values, as well as the quality of its management and staff.”

The algorithm has 128 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4628. They relate to overall brand performance, not the performance of individual properties. Continuing investment and how it’s used is also a major factor – particularly for new properties and the refurbishment of existing ones. 

To make its decision, LTI researchers engage with everyone from the CEO to the management, hosts, and guests. Every year, the process starts again so the results from previous years have no bearing on the following year and therefore reflect what is happening within the dynamic hospitality sector. This is all part of the process for creating destination-led reports for the organization’s members, who wish to make informed travel decisions based on its honest and detailed intelligence.

On awarding Six Senses World’s Best Luxury Hotel Brand, LTI noted, “We continue to be very impressed with Six Senses. It delivers an authentic blend of wellness, sustainability, warm hospitality and crafted guest experiences. Also, with Six Senses London and Rome due in 2023 this is an exciting time for the brand and its loyal followers.”

Responding to the award, Six Senses CEO Neil Jacobs credited the whole team, “Six Senses hosts take a bow! To win this award three times in a row reflects everyone’s unwavering commitment over three bumpy years and across our entire group. We take a proactive role in sustainable well-being, whether that means for our guests, hosts, or the land and communities around us. But for it to work, it has to be honest and championed with care. Perhaps this authenticity is what guests appreciate the most.”