Ooredoo
Group confirmed today it has again been listed in the Telecoms 300 2019 report
as one of the top 50 telecommunications brands in the world, with a brand value
of some USD 3.779 billion.
The
Qatar-based telecommunications provider jumped to 41st in the Top 50
rankings, from 43rd last year, reporting a growth of 12% in brand
value.
Also,
Ooredoo Group maintained its Brand Rating status of AA+, with a Brand Strength
Index (BSI) of 77.4, up from 74.7 the previous year.
Industry
valuation and strategy consultancy Brand Finance produces the rankings list each
year according to valuations of telecommunications companies worldwide. Brands
are first evaluated to determine their strength - based on factors such as
marketing investment, familiarity, loyalty, staff satisfaction and corporate
reputation - and this strength is then used to determine the proportion of a
businesss revenue that is contributed by the brand. Information gained from
both processes then forms the basis of the rankings of the worlds most
valuable telecommunications brands.
Brand
Finance has previously noted the consistent increase in Ooredoo Groups brand
value since the company began its global brand roll-out in 2013, with the
telecommunications operator now active in 10 markets across the Middle East,
North Africa and Southeast Asia.
Major
corporate developments are being undertaken, including an ongoing complete
digitalisation programme, and significant investment is being made in networks
– most notably 5G, in which the telco leader is a global pioneer as well as
in efforts to ensure complete customer satisfaction.
Ooredoo
Groups total brand value has grown from less than USD 1 billion to more than
USD 3 billion, and it is now becoming one of the most widely recognised
communications brands in the world today.
Speaking of the 2019 ranking, Sheikh
Saud Bin Nasser Al Thani - Group Chief Executive Officer said: "We are
delighted to confirm that, yet again, we are among the Top 50
telecommunications brands in the world, recognising our significant
achievements in the world of telecommunications. We have a phenomenal
leadership team, backed by the visionary support of our board of governors and
our leaders in Qatar, and we are proud our efforts are acknowledged by industry
analysts in this way."
"We continue to expand and
evolve, reaching new customers and new markets around the world with new and
innovative technology. We aim to become data experience leaders across our
global footprint, enhancing peoples digital lives and ensuring everyone can
enjoy the Ooredoo Supernet and the benefits it brings, and we are rightfully
proud to be leading the way in the journey towards full commercial 5G. Our
brand is going from strength to strength and we look forward to consolidating
our position as one of the worlds top 50 telecoms brands this year.", added
Sheikh Saud.
For
more information on the Telecom 300 2019 report please visit brandirectory.com.
Please login to Comment