Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) is taking part in AdventureELEVATE 2022 to promote the Maldives, the World’s Leading Destination, in the US market. During the event held from 3rd to 5th May in Oregon, United States, MMPRC will help maintain, strengthen, and increase destination awareness and presence in the US market.  

The 3-day event is hosted by Adventure Travel Trade Association’s (ATTA). During this intensive educational and networking conference, MMPRC will have the opportunity to participate in collaborative learning, ideate on innovative solutions, and take part in conversations on how to change the world for better through travel. The theme for 2022 is ‘shine’ - highlighting that through thought-leading educational sessions and creative networking opportunities, the event will be illuminating.  

Therefore, MMPRC will market the Maldives as a safe haven for travelers and highlight the safety provided by the unique geography of the scattered islands. The Maldives’ tourism products (resorts, guesthouses, liveaboards, hotels) and the uniquely-Maldivian experiences will also be promoted to the travel trade community at AdventureElevate 2022. We will highlight experiences that make Maldives exciting for adventure enthusiasts such as watersports. One of MMPRC’s aims is to show the world that the Maldives tourism industry goes beyond just luxury - and that we are on a path to making our industry sustainable, and community-inclusive. With that, MMPRC will promote the diverse segments of Maldives tourism such as the local tourism industry and the thrilling side of life.  

Through participation in the event, we hope to establish the Maldives as the top of the mind destination for tourists across the US market. These events will assist the destination in the path to achieving pre-pandemic arrival numbers and increase overall arrival numbers from the region. Participation in AdventureElevate2022 is aligned with MMPRC’s marketing strategy for the US market, which includes participation in major fairs and strengthening the relationship between the US and Maldives’ travel trade.  

The US was a significant source market to the Maldives last year with an arrival figure of 55,760 travelers as of April 20, 2022, Maldives have welcomed 521,019 travelers in total, out of which 24,171 travelers are from the U.S placing the market as the 6th largest market to Maldives this year. Crossing over half a million travelers already in 2022 is indicative of the success and achievements of the Maldives tourism industry.