What strategies can be implemented to ensure the harmonious coexistence of community-based tourism and luxury tourism within the Maldives?

PUBLISHED July 20, 2024

Ahmed Karam
President of Thoddoo Council, Board Member NHGAM
Former President of NHGAM
The first thing is to admit its existence and better classification with professional marketing strategies. I always recommend hiring a consultant who has managed any brand within top 100 brands around the globe.
The issue is about digesting the matter while expanding tourism in Maldives. Not to ask if it was the chicken or egg which came first. Looking back to the days Maldives started tourism, guesthouses and hotels played an important role. It wasn’t only resorts. Maldives must have various price ranges and different products to offer. Something for everyone. Tourism has to be a friendly affair for the traveler with convenience. Price has to be matching the service they receive. Service charge must be based on the service they get, as a choice.
It's crucial to take a holistic view of our entire industry and economy, rather than focusing narrowly on specific sectors. We need a forward-looking perspective that spans at least 50 years. Initiatives such as conferences, exhibitions, medical and educational tourism, shopping, and trade tourism can be effectively pursued. Currently, our industry is approaching a critical juncture. I believe there are key areas that warrant attention: Leadership and Governance: We should enhance the leadership of our tourism governing bodies by appointing knowledgeable and experienced individuals. Bringing in international experts to address gaps in knowledge and skills would be beneficial. Leadership must prioritize sustainable tourism practices, balancing the interests of both community-based and luxury tourism. Expertise and Strategy Development: It is essential to incorporate expertise in finance, resource management, and the implementation of effective controls. This entails hiring professionals, both locally and internationally, who possess strong backgrounds in sustainable tourism practices and strategic planning. Infrastructure Development: We need to develop robust infrastructure, such as transport networks and airport terminals, while ensuring environmental sustainability. Addressing issues like waste management, cultural preservation, and maintaining cleanliness in popular tourist areas like Male, Hulhumalé, and other islands is crucial to maintaining a pristine environment for visitors. Financial Responsibility and Governance: We must shift away from viewing tourism solely as a means of revenue generation or political leverage. Implementing transparent financial management practices will ensure that tax funds are used to support sustainable tourism development rather than political interests. Education and Development: Investing in education and skills development programs for local communities is essential to enable them to actively participate in and benefit from tourism. This fosters a sense of pride in preserving cultural heritage and natural resources. By implementing these strategies, the Maldives can cultivate a balanced tourism environment where both community-based and luxury sectors can thrive together. This comprehensive approach will not only benefit local communities but also safeguard the environment and enrich the experiences of visitors.
That’s an excellent question about a balanced strategy in promoting luxury and community-based tourism in the Maldives. Strategies like developing cross-promotional initiatives, involving island communities in tourism development, introducing sustainable practices, and providing training to local communities, youth, and school leavers are crucial. These steps foster a harmonious coexistence between luxury tourism and community-based tourism, creating a balanced ecosystem that supports economic growth while preserving culture, history, and traditions. It's essential to cater to the diverse needs of luxury travelers and local communities to ensure a sustainable tourism industry in the Maldives.