The Maldives crowned as Favourite Country for a Holiday at the ULTRAs


Maldives
PUBLISHED February 03, 2020

The Maldives was proudly named by UK and Middle East holidaymakers as Favourite Country for a Holiday at the 13th Ultimate Luxury Travel Related Awards (ULTRAs) gala, which took place at the Emerald Palace Kempinski Hotel in Dubai on Monday, 27th January 2020.

Since September 2019, the readers of the UK and Middle East editions of The Telegraphs Ultratravel magazine and Black Card holders from the DISCOVERY loyalty programme operated by the Global Hotel Alliance, have been voting for their favourite travel suppliers and destinations in the world.

In 2019, the Maldives welcomed an influx of new tourism developments, including the opening of several new family-friendly, adult-only and high-end properties. In October 2019, the Maldives also celebrated an increase in airlift for UK travellers with the launch of a new five-times-weekly flight from London Heathrow to Male via Bahrain with Gulf Air, making the destination even more accessible for British holidaymakers.

The island nation remains one of the UKs most popular holiday destinations, with a total of 126,199 UK holidaymakers visiting in 2019. This represents an impressive 10.1% year-on-year increase in UK arrivals. The UK holds the fifth market ranking on tourist arrivals by nationality, firmly holding 7.4% of the total market share and steadily increasing year-on-year.

Maldives concluded 2019 with a record 1.67 million tourists, surpassing the destinations own revised forecast for the year. The government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020. The government additionally aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

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