Maldives Marketing & Public Relation Corporation (MMPRC) has launched
an outdoor brand visibility campaign in Italy to promote Maldives. MMPRC will
promote Maldives as one of the most desirable destinations for the Italian market.
Marketing activities include 350 screens in fourteen different
airports in Italy, displaying the beauty of Maldives through video
advertisements and a well-known travel agency in Italy, Alpitour will also
display Maldives through 2000 agency office window displays scattered across
the country. Alpitour cater the highest number of tourists to Maldives from the
Italian market.
Milan, the second largest city of Italy and most frequented
by tourists and locals will showcase pictures of unique experiences of the
Maldives on tram, travelling across the city for a duration of three months,
visiting the most well-known tourist attractions in Milan.
This year, more
marketing campaigns is set to commence focusing on Europe. "In this regard, MMPRC will participate in two major tourism
fairs, and organize press, influencer and celebrity familiarization trips along
with joint campaigns with travel agencies including online campaigns and
outdoor campaigns."
Italy is the oldest and one of the most important source markets to Maldives tourism. By the end of 2019, a total of 136,343 tourists from Italy visited the Maldives which is an increase of 29.5 per cent compared to 2018. Italy is ranked as the third largest market to the Maldives in terms of arrivals.
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