Music Producer Iraj Weeraratne has been appointed to the
Board of Directors of Sri Lanka Tourism Promotion Bureau (SLTPB) by the Tourism
Minister Prasanna Ranatunga.
According to Minister Ranatunga, Irajs appointment would be
valid for one year.
Copies of the appointment letter had been sent to State
Minister of Tourism Promotion, Secretaries to the President, Prime Minister,
Minister of Finance, Ministry of Tourism and Aviation, State Secretary to the
Ministry of Tourism Promotion, Auditor General and Secretary to the Board of
Directors.
The statement released by Mr Weeraratne is as follows;
Iraj has been widely recognized as a pioneer of Digital and
Social Media in Sri Lanka. He has also been hailed as a successful Digital
Media Marketeer and a Social Media Strategist in the island. He has won
numerous awards in the island for being a reputed Digital Media marketeer and
most recently was also awarded as the Most Popular Social Media Personality in
Sri Lanka at the recently concluded Raigam SoMe Awards 2020 (Social Media
Awards).
He has also won the Most Popular Celebrity on Social Media
in 2017 at the Etisalat Social Media Awards. He is the only personality in Sri
Lanka to have over 125m collectively views on YouTube and has received numerous
accolades by YouTube. He has spearheaded many successful viral marketing
campaigns in the island.
Iraj was also previously nominated for the prestigious
Hollywood Music in Media Awards in 2011 and was the first Sri Lankan musician
to be nominated for this prestigious award. Other awards under his belt include
numerous Derana Music Video Awards, Vijay TV Awards 2010 Most Popular Song in
Chennai, etc.
He is the only Sri Lankan artist to have collaborated with
chart-topping international artists including Sean Kingston, Grammy nominated
artists, Bone Thugs and Harmony, Fatman Scoop, Kurrupt, Soulja Boy, Rio,
TruthHurts, Chingy, Bollywood Songstress Neha Kakkar and the most
popular artist in Malaysia, Joe Flizzo, to name a few. He also holds the record
in Nepal for the most popular and most viewed song.
Iraj is also a Director of Multisourcing Limited, one of the
best mobile value-added services companies in the island. Multisourcing
specializes in VAS, App Development, BPO Services, Software Development, etc.
It is currently one of the most widely subscribed services in the
telecommunications market in Sri Lanka with over six million users and subscribers
in South Asia.
The company also won an award recently for being the Best
Value Added Services company in South Asia. He is also a Director of Hashtag;
an advertising, marketing and digital media management company. Iraj is also a
Director of Bongo (Sri Lanka). Bongo is a Bangladeshi based company that has
been ranked as the number one digital content provider in the region. Bongo has
also been hailed as the best multichannel platform on YouTube in Bangladesh. He
also owns and manages a clothing brand in the island.
Iraj has also extensively promoted Sri Lanka in the past and
has bought several foreign investors into the island. He has also been Brand Ambassador for multiple brands and
entities in Sri Lanka and is also the host of one of the most popular Radio Shows in the island; a
weekly show aired on YFm. Iraj a former student of both Royal College, Colombo and Stafford
International School, Colombo is a Graduate from the University of Northumbria, UK. He brings to the
table experience in Marketing, Social Media Strategy, Digital Media, Advertising and
Communications.
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