The Sri Lanka Tourism Promotion Bureau (SLTPB) has
organised a fam tour for a representative group of Japanese tour operators and
agents of 20 different companies in collaboration with the Embassy of Sri Lanka
in Japan.
The main objective of the tour was to convey the
massage of how Sri Lanka is a safe and an appealing destination for tourism
with numerous holiday offers to choose from. The fam tour was organised on a
request made by the Embassy of Sri Lanka in Japan.
During the fam tour, the delegation visited places
such as Negombo, Sigiriya, Minneriya Wildlife Park, Namal Uyana, Dambulla Cave
Temple, Temple of the Sacred Tooth Relic, Kandy, and Colombo, from 26 November
to 30 November.
The Japanese delegation was highly impressed with the
opportunity they were given to travel and explore around Sri Lanka and its
exclusive holiday opportunities to offer the enthusiastic traveller and
explorer.
Additionally, a B2B event was held with the local DMCs
and their Japanese counterparts at the Hilton Colombo, on 29 November.
Charmarie Maelge, former Managing Director SLTPB, Dushan Wickramasuriya,
Director Marketing, and Kalpa Gunasinghe, Junior Manager and officer in charge
of the Japan Market, represented SLTPB at this event.
Travel agents familiarisation tours have been
identified as an important activity to invest on the trade, as they are the
main point in promoting the country to the travel community who seek the advice
of an agent in organising their tours.
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