The Paradise Resort & Spa host OTAs launching new Adventure Tourism Initiative

PUBLISHED November 03, 2019

The Browns Group hotel in Dambulla, The Paradise Resort & Spa has recently hosted a training for staffs of all leading Online Travel Agency (OTA) in addition to an inspection visit. The main objective of the two-day training session was to increase awareness and educate the OTAs on the area as well as how to best promote it.

With the recent fall in tourist arrivals, The Paradise Resort & Spa under a partnership with experienced outdoor sports facilitator Adventure Education, numerous adventure activities will be offered within the resort to attract the growing market for adventure tourism and to provide comprehensive team building programs to cooperates around the world as well as exciting getaways for families. Camping, backwoodsman cooking, mountain biking, hiking, ATV rides, archery, air rifles and paintball are included in the activities.

As a new key initiative by the sales and marketing team of Browns Hotels, the goal is to increase the global presence of Dambulla on online platforms and thereby attract more people to visit.

Commenting on efforts to raise Dambullas profile Browns Hotels Head of Sales and Marketing Devin Anshan said, "The Dambulla area is beautiful and steeped in the history of our nation but as countries become increasingly more competitive in attracting tourists, we, too, must become more creative in offering incentives for people to visit the area. We believe that our partnership with Adventure Education will help give tourists that extra nudge to visit Dambulla."

Expressing his thoughts on the location and the initiative from Browns Hotels, Adventure Education founder/Director Training and Operations Raajiv Wanigasekera said: "The area surrounding Paradise Resort is beautiful and perfect for outdoor activities. The resort itself is built to blend in with its surroundings offering very little disruption to the forest and wildlife that inhibit it. This allows us the opportunity to observe and partake in some of Mother Natures wonders. This is an opportunity that would be missed at other resorts which disrupt and displace wildlife with buildings that dont account for nature in their construction." 

Adventure Education was launched in 2003 as the brainchild of its two founders, both equally passionate to share their love for nature and adventure. Their facilitation has led to the companys presence in the forefront of its field, with team development activities, adventure and out-of-the-box corporate experiential indoor and outdoor initiatives.

The Paradise Resort & Spa in Dambulla is a lavish fusion of local heritage and modern comfort as it is enchantingly positioned deep in the heart of the nations cultural triangle. From the iconic Dambulla Cave Temple to the picturesque Kandalama Reservoir, guests can explore the many different aspects of Sri Lanka. A part of the Browns Hotels & Resorts, Paradise maintains their high standards while keeping a touch of old-world charm as well.

Browns Hotels & Resorts is a subsidiary of the Browns Group one of Sri Lankas largest diversified conglomerates which manages a fast growing and valuable portfolio of brands across several key industry sectors, such as power generation; home and office solutions; agriculture and plantation support services; pharmaceuticals; investments; marine and manufacturing; and healthcare.


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