Maldives Marketing & Public Relations Corporation (MMPRC) has commenced a series of marketing
activities in South Africa. The marketing activities includes a roadshow under the theme of "Journey
to the Sunny Side" in multiple cities targeting a wider audience to maximize the Maldives brand
exposure, coinciding with the World Travel Market Africa 2019 (WTM Africa 2019) held in 10-12 April
The first roadshow of the series is being held in Johannesburg & Cape Town, South Africa, 8-9 April
2019 respectively. The roadshow will serve as a platform for Maldives tourism industry partners to
showcase products and network with the travel trade industry and media of South Africa.
To maximize the outcome from the roadshow being held today, MMPRC has planned several activities
such as social media campaign, Virtual Reality showcase of Maldives and tasting of local snacks,
during the events. Moreover, a raffle draw will select five winners to spend holidays in Maldives, with
sponsorship from Robinson club Maldives, Villa Hotels and Crown & Champa Resorts.
In 2018, the South African market has shown a 9.9 percent growth in arrivals. With the direct
connection from Johannesburg to Gan International Airport, MMPRC and industry partners foresee a
greater potential in the market. Thus, "Journey to the sunny side" and WTM in South Africa will
enable the Maldives and its partners to tap the market in a significant way.