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Scandinavian Airlines Launches New Campaign - The Arrivals

Maldives

PUBLISHED November 08, 2018

The Scandinavian Airlines (SAS) has unveiled "The Arrivals," a new campaign that captures the evasive moment of arrival. "The Arrivals" comes under the "We Are Travellers" campaign series of SAS and was officially launched on 30th October 2018.

"We at SAS, together with our travellers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign "The Arrivals" we want to show that travellers return richer." Says Annelie NÃ¤ssén SAS Executive Vice President Sales & Marketing.

SAS invited acclaimed photographer Peter Funch and filmmaker Jeppe RÃ¸nde to spend a week at Kastrup International Airport in Copenhagen, working with both cast and real chance encounters at the arrival hall as they waited for the right second to capture that unique feeling of arriving.

"We want more people to be able to discover the world with us, but at a smaller carbon footprint. SAS is striving to create the sustainable way to travel, in the form of various initiatives such as with biofuel, new aircraft with lower fuel consumption and emissions, and by reducing food waste and the use of plastics onboard." NÃ¤ssén continues.

In a survey conducted by Epinion in October 2018, SAS asked 3,090 people in Sweden, Denmark and Norway how travelling changes people. Survey results included that six out of 10 (61%) think that travelling gives insight into new cultures and brings new ideas to a persons personal life.

The results also showed that more than half of all who responded (62%) think that travelling offers new knowledge that is brought home, while seven out of 10 (72%) think that travelling increases knowledge of international relations and situations.

The campaign will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.

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