Maldivian Runner Ahmed Athif Teams Up with Lionel Messi for Ooredoos Enjoy the Internet Campaign

PUBLISHED June 20, 2018

Ooredoo has teamed up with the global brand ambassador and football star, Lionel Messi, to launch its "Enjoy the Internet" campaign.

Local social media influencers from essential markets across Ooredoos global footprint are also featured to showcase a few of the many ways in which people have fun, socialise, shop and express themselves online. They include Madjid Bougherra from Algeria, Ahmed Athif from the Maldives and Zenn Kyi from Myanmar, among others.

According to Ooredoo, the campaign aims to strengthen the company's brand promise to enrich peoples digital lives and highlight the critical role it plays in enabling people to better enjoy the internet through its networks and content.

"In this playful and lively campaign, Messi and the featured influencers have helped bring alive the power of our network and the variety of share-worthy, digital content available. Were very proud to continue our great work with Messi and thank him for his on-going support for our initiatives," Says the group CEO of Ooredoo, H.E. Sheikh Saud bin Nasser Al Thani.

The campaign which is scheduled to run across Southeast Asia,  Middle East and North Africa, is made up of localised TVCs, digital content and out-of-home placements. It will also be running on international TV, digital channels and live until August. The content is tailored in the individual TVCs to include local references for each of the brands markets. This is to ensure maximum relevance for the audience in a very specific market.

Ooredoo Maldives formerly known as Wataniya Telecom Maldives is part of the multinational Ooredoo Group which launched its services in the Maldives on the 1st of August 2005.

The company which serves consumers and businesses in 10 countries operates across the Middle East, North Africa and Southeast Asia. Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.


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