Ministry of Tourism Endorses International Maldives Travel Market (IMTM) 2018


Maldives
PUBLISHED April 24, 2018

Ministry of Tourism has endorsed the International Maldives Travel Market (IMTM) 2018 which is set to be the first international travel and trade fair to be held at a resort in Maldives


A ceremony was held in the Ministry of Tourism today where the organisers of the fair, IMTM Pvt Ltd received the endorsement letter from Tourism Minster Moosa Zameer.


According to IMTM Pvt Ltd, the organisers of the event, IMTM 2018 will be held at Adaaran Select Hudhuranfushi Resort, Maldives, from June 23-24, 2018, offering interested parties (Destination Management Companies, Tour Operators, Travel Agencies) the chance to meet and liaise with a complete representation of the Maldives Tourism Industry.


It is designed to accommodate close to 50 DMCs representative of 20 countries spread throughout 5 continents. Furthermore, it is also set to be able to accommodate 200 participants from the local tourism industry. 


The fair seeks to provide a cost-effective internal platform which can garner a major collective industry presence consisting of all 3 sectors (Resorts, Liveaboards and Guesthouses) for international buyers to meet with.


Conventionally, Maldives has been promoted in trade and travel fairs and exhibitions overseas through participation of industry stakeholders. However, findings by IMTM Pvt Ltd. indicated that most of the Maldivian tourism stakeholders do not attend International Travel and Trade Fairs as a major collective. Major trade fairs such as ITB Berlin (Germany), ATM (Arabian Travel Market) and World Travel Market (WTM) (UK) are the only 3 exceptions which consist of a widespread industry presence year after year with participation numbers exceeding 100.


One of the key aspects of IMTM 2018 is the provision of a semi-formal setting by hosting the exhibition in a pristine tropical resort in the Maldives, thus allowing exhibitors and delegates to indulge in a true Maldivian holiday experience before, during and after the official exhibition dates.

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