Global Hotel Alliance Forms Alliance with the Residence by Cenizaro


Maldives
PUBLISHED January 23, 2018

Global Hotel Alliance ("GHA"), the worlds largest alliance of independent hotel brands and operator of the award-winning, multibrand loyalty programme, DISCOVERY, has announced that The Residence by Cenizaro has joined its portfolio of distinct brands, adding a collection of luxury resorts to GHAs network of more than 35 independent brands and over 500 hotels.

"We are delighted to be part of a worldwide alliance, which will enable us to reach a global audience of luxury travellers through DISCOVERYs 11 million members. We are looking forward to welcoming DISCOVERY customers to our amazing properties." Comments Gary Xie, the Executive Director of GHA.

DISCOVERY is an award-winning global loyalty programme, which provides 11 million members recognition and perks across over 500 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination.

The current portfolio of The Residence by Cenizaro comprises of four luxurious hotels in some of the worlds most desirable beach locations; Mauritius, Tunis, Zanzibar and the Maldives, the companys next expansion phase will see four new openings over the next three years; two in Tunisia Douz and The Medina of Tunis; Dhigurah, Maldives and Bintan, Indonesia.

Each property in the family reflects a distinctive, individual personality and ambience, and they all embody the legendary hallmarks of excellence the world has come to know, attention to detail and intuitive, personal and discreet customer service.

The resorts of The Residence by Cenizaro will also become part of Ultratravel Collection, the most luxurious and iconic hotels in the DISCOVERY loyalty programme.

 "We really do have a rich collection of brands to rival any that the global majors have to offer, and The Residence by Cenizaro adds to the wealth of choice that we offer our DISCOVERY members." Comments Chris Hartley, GHAs CEO, thrilled to welcome another unique brand to the alliance.


The Residence by Cenizaro is due to open its first south-east Asian property in Bintan, Indonesia in early 2018. GHAs other recent additions also include Monarch Beach Resort, an award-winning property in California.

Global Hotel Alliance (GHA) is the worlds largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 78 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHAs award-winning loyalty programme, DISCOVERY, provides 11 million members exclusive opportunities to immerse themselves in local culture wherever they travel.

GHAs hotel brands currently include: Alila, Anantara, Atura, AVANI, Corinthia, Discovery Destinations, Doyle, Elewana, Eventhouse, GLO, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mokara, Mysk, Niccolo, NUO, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, Rydges, Shaza, and The Residence by Cenizaro, Thon, Tivoli, Ultratravel Collection and Viceroy.


Every hotel in the portfolio of Cenizaros has its own defined charisma with a compelling mix of cultures and styles. Each one is proud to draw on the philosophy for which The Residence by Cenizaro is renowned after; heartfelt hospitality, a sense of place, an acute attention to detail and an individual personality.

Cenizaros first venture, The Residence Tunis, opened in 1996 with 155 rooms and 9-suites. The Residence Mauritius followed in 1998 with 135 rooms and 28 suites and in 2011, The Residence Zanzibar, a 66-villa property opened. The latest hotel in the collection, The Residence Maldives, was unveiled in 2012 on the southern island of Falhumaafushi with 94-villas.

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