RIU reveals Its New Brand Image While Closing a Record Year for Investment


Maldives
PUBLISHED January 17, 2018

RIU Hotels & Resorts has unveiled a new brand image that is more modern, fresher and warmer, which goes hand in hand with the new style the hotel chain has been introducing in its hotels through major renovation projects and new openings.

According to the RIU Hotels & Resorts the change in image was a natural step in this modernisation process. And it is taking place in a year of record investment in hotel construction, renovation and acquisition that in 2017 reached €600mn. 

The new brand image was presented on 15th January 2018 in Madrid by a member of the board of RIU, Pepe Moreno.The chain foresees changing the brand image in all the hotels over the next two years, introducing the new image in 50% of its properties in 2018 and the remaining 50% in 2019.

In addition to presenting the new brand image, RIU has presented the main figures and projects for 2017 and 2018. Board member Pepe Moreno explained that the hotel chain closed 2017 with €2.156bn in revenue, 7% more than in 2016, while investment in openings, renovations, and land and hotel acquisitions represented €200mn more than projected at the start of the year, totalling €600mn. 

The year's openings will be kicked off with the presentation of the ClubHotel Riu Chiclana. The hotel, will reopen in time for Easter after a complete renovation and new amenities, including a water park. Later, in April, the Riu Santa Fe located in Baja California, Mexico, will be presented followed in June by the ClubHotel Riu Tequila, in Playa de Carmen. The Riu Palace Punta Cana will reopen in July, and the Riu Palace Tropical Bay, in Negril, Jamaica will be presented in October. 

After the Riu Astoria, in Golden Sands, Bulgaria opens in June with 530 rooms, the RIU Hotels & Resorts confirms that the rest of the openings will be concentrated at the end of the year.


Hence, the Riu Palace Boavista, on Boavista Island in Cape Verde, is deemed to open in early November and the Riu Palace Costa Mujeres will join the recently opened Riu Dunamar, in Costa Mujeres, Mexico, also in the month of November. The year will close with the opening in December of the Riu Palace Baja California, located in Los Cabos, next to the Riu Santa Fe, giving RIU a total of three hotels at this Mexican destination. 

Over the year, RIU will continue studying opportunities in the leading cities of North America, Latin America, Europe and Asia, in keeping with its goal of expanding its Riu Plaza line of urban hotels. The brand already has two new projects in progress, the first hotel on the Spanish peninsula, located in the centre of Madrid in the emblematic Edificio España and its second hotel in New York, a project that is underway in close proximity to iconic Times Square. 

Another one of RIU's strategic objectives is to expand in holiday destinations in Asia. Construction is already underway of two hotels in the Maldives that RIU will present in 2019, a pair of hotels located on two uninhabited islands linked by a bridge. The Riu Atoll will have all the services RIU All-Inclusive customers are accustomed to, while the Riu Palace Maldivas will offer a more luxurious and sophisticated option. Also underway is a first RIU hotel in Dubai, a grand 800-room hotel located on the Deira Islands, which will also open in 2019. 

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza.

RIU Hotels & Resorts now has 92 hotels in 19 countries which welcome over 4 million guests a year and provide jobs for a total of 28,894 employees. RIU is currently the world's 34th ranked chain, one of the Caribbean's most popular, the third largest in Spain in terms of revenue and the fourth largest in number of rooms. 

For further information please visit: www.riu.com 

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