RIU Hotels & Resorts has unveiled a new brand
image that is more modern, fresher and warmer, which goes hand in hand
with the new style the hotel chain has been introducing in its hotels through
major renovation projects and new openings.
According to the RIU Hotels & Resorts the change in
image was a natural step in this modernisation process. And it is taking place
in a year of record investment in hotel construction, renovation and
acquisition that in 2017 reached €600mn.
The new brand image was presented on 15th January 2018 in Madrid by a
member of the board of RIU, Pepe Moreno.The chain foresees changing the brand
image in all the hotels over the next two years, introducing the new image in
50% of its properties in 2018 and the remaining 50% in 2019.
In addition to presenting the new brand image, RIU has presented
the main figures and projects for 2017 and 2018. Board member Pepe Moreno
explained that the hotel chain closed 2017 with €2.156bn in revenue, 7% more
than in 2016, while investment in openings, renovations, and land and hotel
acquisitions represented €200mn more than projected at the start of the year,
totalling €600mn.
The year's openings will be kicked off with the presentation of the ClubHotel
Riu Chiclana. The hotel, will reopen in time for Easter after a complete
renovation and new amenities, including a water park. Later, in April, the Riu
Santa Fe located in Baja California, Mexico, will be presented followed in June
by the ClubHotel Riu Tequila, in Playa de Carmen. The Riu Palace Punta Cana
will reopen in July, and the Riu Palace Tropical Bay, in Negril, Jamaica will
be presented in October.
After the Riu Astoria, in Golden Sands, Bulgaria opens in June with 530 rooms,
the RIU Hotels & Resorts confirms that the rest of the openings will
be concentrated at the end of the year.
Hence, the Riu Palace Boavista, on Boavista Island in Cape
Verde, is deemed to open in early November and the Riu Palace Costa Mujeres
will join the recently opened Riu Dunamar, in Costa Mujeres, Mexico, also in
the month of November. The year will close with the opening in December of the
Riu Palace Baja California, located in Los Cabos, next to the Riu Santa Fe,
giving RIU a total of three hotels at this Mexican destination.
Over the year, RIU will continue studying opportunities in the leading cities
of North America, Latin America, Europe and Asia, in keeping with its goal of
expanding its Riu Plaza line of urban hotels. The brand already has two new
projects in progress, the first hotel on the Spanish peninsula, located in the
centre of Madrid in the emblematic Edificio España and its second hotel in New
York, a project that is underway in close proximity to iconic Times
Square.
Another one of RIU's strategic objectives is to expand in holiday destinations
in Asia. Construction is already underway of two hotels in the Maldives that
RIU will present in 2019, a pair of hotels located on two uninhabited islands
linked by a bridge. The Riu Atoll will have all the services RIU All-Inclusive
customers are accustomed to, while the Riu Palace Maldivas will offer a more
luxurious and sophisticated option. Also underway is a first RIU hotel in
Dubai, a grand 800-room hotel located on the Deira Islands, which will also
open in 2019.
The international RIU chain was founded in Mallorca by the
Riu family in 1953 as a small holiday firm and is still owned by the family's
third generation. With the inauguration of its first city hotel in 2010, RIU is
expanding its range of products with its own line of city hotels called Riu
Plaza.
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