Maldives Marketing and Public Relations Corporation (MMPRC)
held an information session on 7th January to provide information
about the fairs that MMPRC taking part this month along with the tourism
industry.
The fairs include FITUR, OTM, BOOT, FESPO and EMITT fair.
The main objective of the meeting was to share important information about the
fair and how the industry partners can make the most of the fair to increase
their business and at the same time promote the destination.
These fairs are the ideal platform to build new contacts and
at the same time maintain existing trade relations. Participating in these
events holds great importance as it would build a strong relationship with the
travel and trade, media and airlines of these markets in bringing a positive
growth for tourism industry in Maldives in 2018.
A total of 38 participants from 22 companies will take part
in FITUR (Spain, Madrid), 19 participants from 12 companies for FESPO
(Switzerland, Zurich), 22 participants from 13 companies for OTM (India,
Mumbai), 16 participants from 8 companies for EMITT (Turkey, Istanbul) and 15
participants from 7 companies will participate in BOOT (Germany, Dusseldorf).
Germany, India, Switzerland, Turkey and Spain are important
markets to the Maldives. It is important that Maldives maintain its presence in
these markets as they are traditional markets to the destination. Germany,
India, Switzerland, Turkey and Spain showed a growth of 4.7 percent, 22.9
percent, 2.4 percent, 11.0 percent and 9.2 percent respectively as at end of
November 2017. India has recently climbed to the top 5 markets to Maldives and
Turkish Airlines flies nonstop.
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