Singapore Airlines has unveiled its highly-anticipated new
cabin products which will be fitted to its Airbus A380 fleet starting from next
month, following an extensive four-year development program.
Riding on the theme of "Space made personal, experience the
difference", the new cabin offerings provide more space and privacy in all
classes, featuring intimate and bespoke elements designed especially for the
Singapore Airlines customer.
The new Singapore Airlines A380 will be configured with 471
seats in four classes, featuring six Singapore Airlines Suites and 78 Business
Class seats on the upper deck, as well as 44 Premium Economy Class seats and
343 Economy Class seats on the main deck.
Singapore Airlines
Suites
With six Suites tucked spaciously within the front cabin of
the upper deck, customers will experience a sense of exclusivity and intimate
privacy aboard the A380. The new Suites of the airline were designed by
Pierrejean Design Studio and manufactured by Zodiac Seats UK.
Behind its artistically-designed sliding door lies a
personal oasis complete with lavish furnishing and finishes. Each Suite is
furnished with a separate full-flat bed with adjustable recline and plush
leather chair, enabling customers to lounge comfortably in the chair or rest in
bed without the need to convert the bed from a sitting position.
For couples travelling together, the beds in the first two
Suites of each aisle can be converted to form a double bed. When not in use,
the bed can be stowed completely, creating even more personal space within each
Suite.
Each seat is upholstered by world-renowned Poltrona Frauin
fine leather, and is fully adjustable using an electronic control side panel
which can accommodate a variety of sitting and lounging positions. The swivel
capability of the chair (between 135 and 270 degrees) with recline up to 45
degrees provides added flexibility for dining and relaxation.
Each Suite also has a 32-inch full HD monitor that can
swivel for the different viewing angles in seat and bed modes, a full-sized
personal wardrobe, customised handbag stowage compartment, amenity box lined
with soft leather, specially designed carpet and a feature wall with mood
lighting - all exquisitely crafted to give a touch of luxury and intimacy.
The exclusivity of the Suites cabin is further accentuated
by its two stylishly- furnished lavatories, one of which has a sit-down vanity
counter.
Business Class
Designed by JPA Design of the UK and manufactured for
Singapore Airlines by JAMCO Corporation of Japan, the interior of the Business
Class cabin showcases a modern yet organic colour scheme featuring a selection
of soothing and classy leather and fabrics, in addition to lightweight carbon
composite materials.
Measuring 25 inches in width, the Business Class seat, which
has two side wings for better back support, reclines directly into a comfortable
full-flat bed (78 inches). Customers may also stretch out fully in a sun-deck
position to watch movies on the 18-inch high definition touch-screen monitor.
The Business Class seat is upholstered by Poltrona Frau as well.
A larger back shell on every seat creates a cocoon-like feel
for more privacy while the center divider can be fully lowered to form double
beds, making the two center seats an ideal choice for customers such as
families travelling together.
A unique feature of the new Business Class seat is that it
has a carbon fiber composite shell structure, as compared to conventional
aircraft seats which use metal as the primary support structure. This thinner
base structure allows for better optimization of the seat and creates more
under-seat stowage space to accommodate a full-sized cabin bag and laptop bag
or handbag.
Other features include a business panel equipped with USB
ports and in-seat power, reading lights with adjustable brightness level, mood
lighting, and enlarged dining table designed for flexibility in dining
positions, as well as stowage space for personal amenities with a thoughtful
design that puts everything within easy reach.
Premium Economy Class
Premium Economy Class comes with a contemporary and stylish
design. Each seat is 19.5 inches wide, with eight-inch recline and seat pitch
of 38 inches. Customers will be treated to an enhanced in-flight entertainment
experience with the provision of active noise-cancelling headphones and a sleek
13.3-inch full HD monitor.
Other features include a full leather finishing, calf-rest
and foot-bar for every seat, individual in-seat power supply, two USB ports, personal
in-seat reading light, cocktail table, and more stowage space for personal
items.
The Premium Economy Class seat was manufactured by ZIM
Flugsitz GmbH and customised by design firm JPA Design.
Economy Class
The Economy Class seat, designed and built by RECARO, offers
more space and greater comfort through an improved design. Leveraging on
advanced technology and ergonomics, seats offer more legroom and back support,
with a six-way adjustable headrest with foldable wings. The Economy Class seat
also features a more contemporary fabric seat cover design.
An 11.1-inch touch-screen monitor eliminates the need for
handsets and offers more convenience to customers who wish to catch the latest
movies on KrisWorld, Singapore Airlines award-winning in-flight entertainment
system.
Other features include a patented non-intrusive reading
light installed underneath the seatback screen, personal storage space for small
personal items, a coat hook, in-seat power supply and ergonomically designed
footrest with adjustable positions.
The research, design, development and installation of the
new products on 19 Singapore Airlines A380s represents an investment of about
USD850 million.
"The significant
investment that we are making with the introduction of new cabin products
demonstrates our commitment to continued investment in products and services,
our long-term approach to ensure we retain our leadership position, and our
confidence in the future of premium full-service air travel," States the Singapore Airlines CEO,Mr Goh Choon Phong.
"The new cabin products are the culmination of four years of
work, involving extensive customer research and close partnerships with our
designers and suppliers. We are confident that the results will genuinely wow
our customers, and ensure that we continue to provide them an unparalleled
travel experience."
The new cabin products were displayed for the first time today
at a media launch in Singapore. They will enter service next month on the first
of five new A380 aircraft entering the fleet. Retrofit work will also take
place on 14 existing aircraft, to ensure product consistency across the
Airlines entire A380 fleet.
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