Deepal Abeywickrama, Senior Vice President
- Sales at Nestlé, has been with the Good Food, Good Life company for over 31
years. Strong experience across four Nestlé markets overseas, in diverse roles
ranging from operations to food service and now sales, has propelled him to his
current position in the worlds number one Food and Beverage Company. He shares
with us some of Nestlés core beliefs and values that have contributed to its
success.
"Nestlé is always committed to the welfare
of the community it operates in. We believe our purpose as company is to
enhance the quality of life for everyone and contribute to a healthier future.
We are proud to be living our purpose, and to offer our Maldivian consumers
Nestlés much loved brands of the highest quality" says Deepal.
Nestlé has been deeply rooted in the
country for decades, winning the hearts of local consumers with world renowned
brands like Maggi, Nescafé and most especially, Milo. Milo has made its mark in
the community and is a flagship product that has become intertwined within the
Maldivian sporting industry, sponsoring national events on numerous occasions.
By strongly supporting school level sports, Milo has helped children lead a
more active lifestyle.
Overall, Nestlé owns more than 2,000 brands
that are sold in 191 countries. It is hoped that, given the successful
reception of the Maldivian market towards Nestlé, new products from the company
will be featured on local supermarket shelves in the coming years.
"We are constantly looking for
opportunities to present the Maldivian market with new and more exclusive
Nestlé products" says Deepal with confidence.
"The Maldivian market possesses great
potential because of its strategic location and very popular tourism industry.
The country has five times more visitors coming in and out than the population
of the country itself. This provides us a great opportunity to market Nestlé
products" Deepal explains, praising the Maldives for its geographical position.
Nestlé draws on more than 150 years of
nutritional expertise to bring consumers products they can trust. Deepal offers
some insight to the elements that have sustained Nestlés success for so long.
"Nestlés marketing strategies can be summarized in three main points:
Availability, Visibility and Accessibility. Nestlé products are not put under
the carpet; anyone can reach our products, anytime, anywhere. We also have the
largest R&D network of any food company in the world, and use best-in-class
technologies and processes to ensure the quality and freshness of our
products."
Although there is a lot to be said for the successful marketing strategies Nestlé employs, it is important to highlight that Nestlés success doesnt just come from good products. It also comes from Nestlés ability to be global but act local, serving the interests of local consumers. Nestlé has been present in the region for over 110 years and has formed a deep bond with the local community. Generations of consumers in this part of the world have grown up with Nestlé products.
According to Deepal, this strong bond with
the local community is another element that helps the company thrive, no matter
where in the world it operates. For example, in terms of its business in the
Maldives, a key element of Nestlés success lies in its long-term relationship
with strong and respected distributor partners such as Lily Enterprises, MHA
Pvt Ltd, Seenco Pvt Ltd and Lily International Pvt Ltd.
"Nestlé considers its investments a two way
opportunity, because when we invest in a country and make our products
available there, we also like giving back to the country. If you look around,
you can see Milo, for example, sponsoring and supporting sport events. This
isnt just a marketing scheme. It is our wish to enhance, support and help
develop the youth of this country." he explained.
Food and Hospitality Asia Maldives (FHAM)
2017, the leading event for the hospitality and tourism industry in the
Maldives, reflects Nestlés latest support for the island. Nestlé Professional
has partnered the event as Platinum Sponsor for the International Culinary
Challenge.
Nestlé Professional is Nestlés leading
food and beverage solutions provider for the out-of-home culinary sector,
including hotels, restaurants, fast-food establishments, cafés, hospitals and
schools. It has been an integral part of the Maldivian culinary industry since
its inception in 2008. Using its global expertise, Nestlé Professional delivers
business ideas and solutions to its customers; leveraging the strength of
Nestlés wide portfolio of products to drive profitable growth for its business
partners. It also supports the development of local chefs, empowering them to
be strong contributors to the countrys economy.
"Partnering Food and Hospitality Asia
Maldives (FHAM) 2017 is our way of celebrating our long standing relationship
with the Maldivian culinary industry. Tourism is the largest economic industry
in the Maldives, playing an important role in earning foreign exchange revenue
and generating employment. Events like this therefore hold a significant
importance in supporting tourism. It helps to skill-up the local culinary
fraternity; equipping it to cater to Maldives growing popularity as a tourist
destination" says Deepal.
"We are committed to continue partnering
the Maldives in its growth and development, and to support the country by
sharing our global knowledge and expertise. We look forward to building even
deeper bonds with this beautiful island" he added
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